Mr & Mrs Smith Hotel Awards

Mr & Mrs Smith is a UK-based boutique hotel booking platform and curated collection, founded in London in 2003 by James and Tamara Lohan, focused on couples and the boutique segment. Around 2,000 curated hotels. Marriott acquired the company in 2024, with Bonvoy integration in progress (similar to what happened with Design Hotels in 2015). Annual awards have been published since 2011, with practical categories like best for romance, best spa, best new opening, best for families. For travelers, Mr & Mrs Smith fills a distinctive editorial niche: conversational tone, well-photographed listings, and a 30s to 40s urban European core audience. Most flagship properties are compatible with Amex Fine Hotels & Resorts.