Branded residence USA

A branded residence is a residential apartment marketed under the name of a luxury hotel operator, which manages common areas and delivers hotel services on demand. The United States represents the largest global market for the segment, with more than 220 projects delivered over the past five years, mainly in Miami, New York and Los Angeles. The price per square foot reaches twice that of a comparable unbranded apartment. A lesser-known feature : the branded residence grants access to a pool of units that can be rented through the hotel programme, opening rental income without the burden of Airbnb tax management. Aman New York combines 22 hotel rooms and 22 branded residences in the same building, evidence of ultra-luxury convergence.